When you change the conversation, you change the world. Words have meanings, and those meanings reside in structures of ideas called frames.
Framing is about far more than words and slogans. Framing is about central modes of thought. Framing gets to the heart of the most important values you’re trying to communicate.
It’s about understanding your issue at the deepest level and making sure your communications reflect your values. The brain and cognitive sciences tell us that as much as 98% of thought is unconscious. FrameLab’s research, rooted in cognitive science and linguistics, will maximize the power of your communications.
FrameLab is a communications firm, and much more.