Read all about FrameLab in the news
From Fast Company:
Lakoff writes on Twitter, “Each tweet gets his message retweeted so he dominates social media. Reporters, social media influencers, and many others fall for it hook, line, and sinker. Every time…They may think they’re negating or undermining him, but that’s not how human brains work. As a cognitive scientist, I can tell you: Repeating his messages only helps him.”
From San Francisco Magazine:
Lakoff and Durán are pursuing a two-track strategy to transform progressive messaging. They’ve started a for-profit consultancy called FrameLab, which has had a handful of high-profile clients like the Environmental Defense Fund. And they’ve begun work on their think tank, an online hub tentatively called the Citizens’ Communication Network, which will disseminate Lakoff ’s ideas to individuals and liberal organizations via communications resources such as graphics, live streams, and Q&As. They’re currently approaching deep-pocketed left-wing donors for funding; their fallback plan is to fund the CCN with the profits from FrameLab.