San Francisco Magazine: Rewiring the Democratic Brain with George Lakoff

From San Francisco Magazine:

Lakoff and Durán are pursuing a two-track strategy to transform progressive messaging. They’ve started a for-profit consultancy called FrameLab, which has had a handful of high-profile clients like the Environmental Defense Fund. And they’ve begun work on their think tank, an online hub tentatively called the Citizens’ Communication Network, which will disseminate Lakoff ’s ideas to individuals and liberal organizations via communications resources such as graphics, live streams, and Q&As. They’re currently approaching deep-pocketed left-wing donors for funding; their fallback plan is to fund the CCN with the profits from FrameLab.

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