FrameLab Partner Dr. George Lakoff Interviewed by Deutsche Welle

Dr. George Lakoff was interviewed by the German publication Deutsche Welle concerning his thoughts on President Trump’s communications style.

From the interview:

Dr. Lakoff: Language activates an idea and a circuitry in your brain. And the result of that is every time a circuit is activated, its synapses get stronger. So the more you hear certain things, even if you just hear and understand them, the circuitry gets stronger.

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