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FrameLab founders Dr. George Lakoff and Gil Duran penned a new essay for the California Forum section of the Sacramento Bee. From their op-ed, published in the Sunday paper:
When President Donald Trump gives the State of the Union on Tuesday night, the citizens of a divided America will hear two different speeches.
Conservatives will hear a triumphal list of victories and successes. It will be a tale of battles fought and won against tall odds, delivered with Trump’s signature hyperbole. Dishonestly, he’ll heap credit upon himself for positive economic and crime trends that gained momentum before the 2016 election. He’s made no secret of his delusional belief that, despite abysmally low poll numbers, he’s succeeding at the job better than any previous president. Expect his speech to build on that theme. His base will eat it up.
Dr. George Lakoff was interviewed by the German publication Deutsche Welle concerning his thoughts on President Trump’s communications style.
From the interview:
Dr. Lakoff: Language activates an idea and a circuitry in your brain. And the result of that is every time a circuit is activated, its synapses get stronger. So the more you hear certain things, even if you just hear and understand them, the circuitry gets stronger.
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From FrameLab co-founders Dr. George Lakoff and Gil Duran in the Sacramento Bee:
President Donald Trump’s use of social media has radically transformed presidential communications. His short bursts of text move markets, disrupt diplomacy and inflame political anxiety almost daily.
His smartphone has become one of the most powerful weapons in political history. As a result, there’s a growing pressure campaign by many Democrats to force Twitter to ban him. But kicking Trump off of Twitter would fail to address the real problem.